The goal of folclore mexico is to sell Mexican folclore products and use that money to create a community to help with the stray dog problem in Mexico
/Branding
/Logo animation
/Social media
/Non-profit
It was really important to keep the design fun and colourful. Instead of focusing on the sadness of having a lot of dogs living in the streets, the goal of this branding was to show the happiness that this dogs can bring to you and to your life, and how good it feels to help them.
